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자아해석이 위치기반 모바일 쿠폰 사용의도에 미치는 영향
- Authors
- 김효규
- Issue Date
- 20-Jun-2016
- Place
- 대한민국
- Conference Date
- 2016-06-20
- Conference Name
- 2016 한국광고홍보학회 봄철 정기학술대회
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)