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TV프로그램 광고와 PPL의 시너지 효과 연구
- Authors
- 김효규
- Issue Date
- 23-Oct-2015
- Place
- 대한민국
- Conference Name
- 2015 한국광고학회 추계연차 학술대회
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)