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TV프로그램 광고와 PPL의 시너지 효과 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김효규 | - |
| dc.date.accessioned | 2024-10-30T17:04:20Z | - |
| dc.date.available | 2024-10-30T17:04:20Z | - |
| dc.date.issued | 2015-10-23 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/51763 | - |
| dc.title | TV프로그램 광고와 PPL의 시너지 효과 연구 | - |
| dc.type | Conference | - |
| dc.citation.startPage | 103 | - |
| dc.citation.endPage | 107 | - |
| dc.citation.conferenceName | 2015 한국광고학회 추계연차 학술대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)