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The influence of the scarcity message and hyperopia on the advertising effects
- Authors
- 여준상
- Issue Date
- 13-Dec-2013
- Place
- 대한민국
- Conference Name
- 2013 한국디자인학회 가을국제학술대회
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)