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The influence of the scarcity message and hyperopia on the advertising effects
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 여준상 | - |
| dc.date.accessioned | 2024-10-30T14:23:11Z | - |
| dc.date.available | 2024-10-30T14:23:11Z | - |
| dc.date.issued | 2013-12-13 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/49248 | - |
| dc.title | The influence of the scarcity message and hyperopia on the advertising effects | - |
| dc.type | Conference | - |
| dc.citation.startPage | 272 | - |
| dc.citation.endPage | 273 | - |
| dc.citation.conferenceName | 2013 한국디자인학회 가을국제학술대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)