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Persuasive effects of 3D advertising: role of peroduct type, need for touch, and mental imagery
- Authors
- 최영균
- Issue Date
- 20-Jul-2012
- Place
- 대한민국
KOEX
- Conference Date
- 2012-07-19 ~ 2012-07-22
- Conference Name
- 2012 Global marketing conference
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)