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Persuasive effects of 3D advertising: role of peroduct type, need for touch, and mental imagery
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2024-10-30T11:03:29Z | - |
| dc.date.available | 2024-10-30T11:03:29Z | - |
| dc.date.issued | 2012-07-20 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/46443 | - |
| dc.title | Persuasive effects of 3D advertising: role of peroduct type, need for touch, and mental imagery | - |
| dc.type | Conference | - |
| dc.citation.startPage | 1199 | - |
| dc.citation.endPage | 1199 | - |
| dc.citation.conferenceName | 2012 Global marketing conference | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | KOEX | - |
| dc.citation.conferenceDate | 2012-07-19 ~ 2012-07-22 | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)