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The effect of pursued benefits on word-of-mouth intention when consumers are satisfied/dissatisfied with fashion product purchase
- Authors
- 여준상
- Issue Date
- 22-Oct-2011
- Place
- 대한민국
- Conference Name
- 2011 International Costume Conference
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)