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The effect of pursued benefits on word-of-mouth intention when consumers are satisfied/dissatisfied with fashion product purchase
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 여준상 | - |
| dc.date.accessioned | 2024-10-30T11:02:57Z | - |
| dc.date.available | 2024-10-30T11:02:57Z | - |
| dc.date.issued | 2011-10-22 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/46277 | - |
| dc.title | The effect of pursued benefits on word-of-mouth intention when consumers are satisfied/dissatisfied with fashion product purchase | - |
| dc.type | Conference | - |
| dc.citation.startPage | 242 | - |
| dc.citation.endPage | 244 | - |
| dc.citation.conferenceName | 2011 International Costume Conference | - |
| dc.citation.conferencePlace | 대한민국 | - |
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)