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제품 유형에 따른 광고 특이성의 효과차이 연구
- Authors
- 김효규
- Issue Date
- 25-Nov-2011
- Place
- 대한민국
해운대 파라다이스호텔
- Conference Date
- 2011-11-25 ~ 2011-11-26
- Conference Name
- 2011 한국광고홍보학회 추계 학술대회
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)