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제품 유형에 따른 광고 특이성의 효과차이 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김효규 | - |
| dc.date.accessioned | 2024-10-30T10:22:42Z | - |
| dc.date.available | 2024-10-30T10:22:42Z | - |
| dc.date.issued | 2011-11-25 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/45666 | - |
| dc.title | 제품 유형에 따른 광고 특이성의 효과차이 연구 | - |
| dc.type | Conference | - |
| dc.citation.startPage | 41 | - |
| dc.citation.endPage | 41 | - |
| dc.citation.conferenceName | 2011 한국광고홍보학회 추계 학술대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 해운대 파라다이스호텔 | - |
| dc.citation.conferenceDate | 2011-11-25 ~ 2011-11-26 | - |
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)