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Spokes-character effects in advergaming: the influence of character presence, product type, and nati
- Authors
- 최영균
- Issue Date
- 9-Apr-2011
- Place
- 미국
Phoenix Marriott hotel at Mesa
- Conference Date
- 2011-04-07 ~ 2011-04-10
- Conference Name
- 2011 American Academy of Advertising Conference
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)