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Spokes-character effects in advergaming: the influence of character presence, product type, and nati
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2024-10-30T09:22:25Z | - |
| dc.date.available | 2024-10-30T09:22:25Z | - |
| dc.date.issued | 2011-04-09 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/44735 | - |
| dc.title | Spokes-character effects in advergaming: the influence of character presence, product type, and nati | - |
| dc.type | Conference | - |
| dc.citation.startPage | 1 | - |
| dc.citation.endPage | 1 | - |
| dc.citation.conferenceName | 2011 American Academy of Advertising Conference | - |
| dc.citation.conferencePlace | 미국 | - |
| dc.citation.conferencePlace | Phoenix Marriott hotel at Mesa | - |
| dc.citation.conferenceDate | 2011-04-07 ~ 2011-04-10 | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)