Understanding WAP-enabled Mobile Advertising: A dual Routes Model with the Moderating Effect of User Experience

유창조

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Understanding WAP-enabled Mobile Advertising: A dual Routes Model with the Moderating Effect of User Experience

Authors: 유창조

Issue Date: 11-Sep-2010

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/43317

Place: 일본
Tokyo

Conference Date: 2010-09-09 ~ 2010-09-12

Conference Name: 2010 Global Marketing Conferemce

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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