Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
Understanding WAP-enabled Mobile Advertising: A dual Routes Model with the Moderating Effect of User Experience
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 유창조 | - |
| dc.date.accessioned | 2024-10-30T07:42:22Z | - |
| dc.date.available | 2024-10-30T07:42:22Z | - |
| dc.date.issued | 2010-09-11 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/43317 | - |
| dc.title | Understanding WAP-enabled Mobile Advertising: A dual Routes Model with the Moderating Effect of User Experience | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2010 Global Marketing Conferemce | - |
| dc.citation.conferencePlace | 일본 | - |
| dc.citation.conferencePlace | Tokyo | - |
| dc.citation.conferenceDate | 2010-09-09 ~ 2010-09-12 | - |
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.