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Online game character's influence on brand trust: self-disclosure, group membership, and product typ
- Authors
- 최영균
- Issue Date
- 11-Sep-2010
- Place
- 일본
Okura hotel at Tokyo
- Conference Date
- 2010-09-09 ~ 2010-09-11
- Conference Name
- 2010 Golbal Marketing Conference
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)