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Online game character's influence on brand trust: self-disclosure, group membership, and product typ
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2024-10-30T07:22:51Z | - |
| dc.date.available | 2024-10-30T07:22:51Z | - |
| dc.date.issued | 2010-09-11 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/43176 | - |
| dc.title | Online game character's influence on brand trust: self-disclosure, group membership, and product typ | - |
| dc.type | Conference | - |
| dc.citation.startPage | 1150 | - |
| dc.citation.endPage | 1150 | - |
| dc.citation.conferenceName | 2010 Golbal Marketing Conference | - |
| dc.citation.conferencePlace | 일본 | - |
| dc.citation.conferencePlace | Okura hotel at Tokyo | - |
| dc.citation.conferenceDate | 2010-09-09 ~ 2010-09-11 | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)