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Uses and gratifications of mobile TV and their effects on attitude and intention: a comparison between Korea and USA
- Authors
- 최영균
- Issue Date
- 16-May-2009
- Place
- 대한민국
Ewha-Shinsegae building
- Conference Name
- 2009 Korea Academy of Marketing Science Spring International Conference
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)