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Uses and gratifications of mobile TV and their effects on attitude and intention: a comparison between Korea and USA
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2024-10-30T06:41:52Z | - |
| dc.date.available | 2024-10-30T06:41:52Z | - |
| dc.date.issued | 2009-05-16 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/42298 | - |
| dc.title | Uses and gratifications of mobile TV and their effects on attitude and intention: a comparison between Korea and USA | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2009 Korea Academy of Marketing Science Spring International Conference | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | Ewha-Shinsegae building | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)