The effects of virtual someone on consumer persuasion in advertising: moderating role of product type and country culture

최영균

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The effects of virtual someone on consumer persuasion in advertising: moderating role of product type and country culture

Authors: 최영균

Issue Date: 21-Nov-2009

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/42290

Place: 대한민국
YONSEI UNIV.

Conference Date: 2009-11-21

Conference Name: 2009 KAMS/KSMA FALL INTERNATIONAL CONFERENCE

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Appears in Collections: College of the Social Science > Department of Advertising and Public Relations > 2. Conference Papers

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Choi, Yung Kyun: College of the Social Science (Department of Advertising and Public Relations)

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