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The effects of virtual someone on consumer persuasion in advertising: moderating role of product type and country culture
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2024-10-30T06:22:45Z | - |
| dc.date.available | 2024-10-30T06:22:45Z | - |
| dc.date.issued | 2009-11-21 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/42290 | - |
| dc.title | The effects of virtual someone on consumer persuasion in advertising: moderating role of product type and country culture | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2009 KAMS/KSMA FALL INTERNATIONAL CONFERENCE | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | YONSEI UNIV. | - |
| dc.citation.conferenceDate | 2009-11-21 | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)