Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
The Effects of a Consistent Ad Series on Consumer Evaluations: A Test of the Repetition-Variation Hypothesis in a Korean Context
- Authors
- 유창조
- Issue Date
- 20-Mar-2008
- Place
- 중국
Shanghai Jiao Tong University, P.R. China
- Conference Date
- 2008-03-20 ~ 2008-03-23
- Conference Name
- 2008 Global Marketing Conference
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.