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The Effects of a Consistent Ad Series on Consumer Evaluations: A Test of the Repetition-Variation Hypothesis in a Korean Context
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 유창조 | - |
| dc.date.accessioned | 2024-10-30T06:21:59Z | - |
| dc.date.available | 2024-10-30T06:21:59Z | - |
| dc.date.issued | 2008-03-20 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/42027 | - |
| dc.title | The Effects of a Consistent Ad Series on Consumer Evaluations: A Test of the Repetition-Variation Hypothesis in a Korean Context | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2008 Global Marketing Conference | - |
| dc.citation.conferencePlace | 중국 | - |
| dc.citation.conferencePlace | Shanghai Jiao Tong University, P.R. China | - |
| dc.citation.conferenceDate | 2008-03-20 ~ 2008-03-23 | - |
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