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Are Multiple Product Endorsements by Celebrities Effective in Eastern Culture?
- Authors
- 이상현
- Issue Date
- 20-Aug-2008
- Place
- 대한민국
- Conference Date
- 2008-08-18 ~ 2008-08-20
- Conference Name
- 제 10회 경영관련학회 통합학술대회
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Related Researcher
- Lee, Sang Hyun
- Dongguk Business School (Department of Business Administration)