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Are Multiple Product Endorsements by Celebrities Effective in Eastern Culture?
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이상현 | - |
| dc.date.accessioned | 2024-10-30T06:21:55Z | - |
| dc.date.available | 2024-10-30T06:21:55Z | - |
| dc.date.issued | 2008-08-20 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/42004 | - |
| dc.title | Are Multiple Product Endorsements by Celebrities Effective in Eastern Culture? | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 제 10회 경영관련학회 통합학술대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferenceDate | 2008-08-18 ~ 2008-08-20 | - |
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Related Researcher
- Lee, Sang Hyun
- Dongguk Business School (Department of Business Administration)