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모브랜드 자산 수준이 확장제품 평가에 미치는 영향
- Authors
- 여준상
- Issue Date
- 6-Dec-2008
- Place
- 대한민국
경북대학교
- Conference Name
- 한국마케팅관리학회,한국전략마케팅학회 2008 추계공동학술발표대회
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)