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모브랜드 자산 수준이 확장제품 평가에 미치는 영향
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 여준상 | - |
| dc.date.accessioned | 2024-10-30T06:21:54Z | - |
| dc.date.available | 2024-10-30T06:21:54Z | - |
| dc.date.issued | 2008-12-06 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/41999 | - |
| dc.title | 모브랜드 자산 수준이 확장제품 평가에 미치는 영향 | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 한국마케팅관리학회,한국전략마케팅학회 2008 추계공동학술발표대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 경북대학교 | - |
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)