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게임내 간접광고가 브랜드 회상과 재인에 미치는 효과
- Authors
- 김효규
- Issue Date
- 17-Oct-2008
- Place
- 대한민국
휘닉스파크
- Conference Date
- 2008-10-17 ~ 2008-10-18
- Conference Name
- 2008 한국광고학회학술대회
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)