The Brand Attitude Formation Process of Emotional and Informational Ads

유창조

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The Brand Attitude Formation Process of Emotional and Informational Ads

Authors: 유창조

Issue Date: 9-Nov-1996

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/40974

Place: 대한민국
전주

Conference Date: 1996-11-09

Conference Name: 1996년 한국 마케팅학회 추계 학술 발표회

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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