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The Brand Attitude Formation Process of Emotional and Informational Ads
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 유창조 | - |
| dc.date.accessioned | 2024-10-30T05:02:17Z | - |
| dc.date.available | 2024-10-30T05:02:17Z | - |
| dc.date.issued | 1996-11-09 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/40974 | - |
| dc.title | The Brand Attitude Formation Process of Emotional and Informational Ads | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 1996년 한국 마케팅학회 추계 학술 발표회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 전주 | - |
| dc.citation.conferenceDate | 1996-11-09 | - |
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