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광고메시지 유형의 상대적 효과에 미치는 구매상황의 역할 분석
- Authors
- 조형오
- Issue Date
- 12-Apr-1997
- Place
- 대한민국
서울
- Conference Date
- 1997-04-12
- Conference Name
- 한국언론학회 광고연구회 제1회 원탁토론 및 학술세미나
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Related Researcher
- Cho, Hyong Oh
- College of the Social Science (Department of Advertising and Public Relations)