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광고메시지의 긍정적 부정적 프레이밍 효과에 관한 연구
- Authors
- 권익현
- Issue Date
- 4-Nov-2000
- Place
- 대한민국
조선대,광주
- Conference Date
- 2000-11-04
- Conference Name
- 한국소비자학회 2000년도 추계학술발표회
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