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광고메시지의 긍정적 부정적 프레이밍 효과에 관한 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 권익현 | - |
| dc.date.accessioned | 2024-10-30T02:31:16Z | - |
| dc.date.available | 2024-10-30T02:31:16Z | - |
| dc.date.issued | 2000-11-04 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/36954 | - |
| dc.title | 광고메시지의 긍정적 부정적 프레이밍 효과에 관한 연구 | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 한국소비자학회 2000년도 추계학술발표회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 조선대,광주 | - |
| dc.citation.conferenceDate | 2000-11-04 | - |
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