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Investigating How Message Framing and Message Appeal Affect the Cognitive Processing of Health-Relevant Advertising....
- Authors
- 조형오
- Issue Date
- 29-May-2001
- Place
- 일본
Kisarazu
- Conference Date
- 2001-05-29 ~ 2001-06-01
- Conference Name
- American Academy of Advertising Asia-Pacific Conference
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Related Researcher
- Cho, Hyong Oh
- College of the Social Science (Department of Advertising and Public Relations)