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Investigating How Message Framing and Message Appeal Affect the Cognitive Processing of Health-Relevant Advertising....
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 조형오 | - |
| dc.date.accessioned | 2024-10-30T02:01:31Z | - |
| dc.date.available | 2024-10-30T02:01:31Z | - |
| dc.date.issued | 2001-05-29 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/36131 | - |
| dc.title | Investigating How Message Framing and Message Appeal Affect the Cognitive Processing of Health-Relevant Advertising.... | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | American Academy of Advertising Asia-Pacific Conference | - |
| dc.citation.conferencePlace | 일본 | - |
| dc.citation.conferencePlace | Kisarazu | - |
| dc.citation.conferenceDate | 2001-05-29 ~ 2001-06-01 | - |
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Related Researcher
- Cho, Hyong Oh
- College of the Social Science (Department of Advertising and Public Relations)