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기업의 공익 마케팅 활동의 유형이 광고메시지에 대한 소비자의 인지적 반응과정에 미치는 영향
- Authors
- 조형오
- Issue Date
- 4-Nov-2006
- Place
- 대한민국
한국광고문화회관
- Conference Date
- 2006-11-04
- Conference Name
- 한국광고학회 2006 연차학술대회
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Related Researcher
- Cho, Hyong Oh
- College of the Social Science (Department of Advertising and Public Relations)