Antecedents of mobile advertising value and attitude in Korea: an implication from cultural perspectires

최영균

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Antecedents of mobile advertising value and attitude in Korea: an implication from cultural perspectires

Authors: 최영균

Issue Date: 12-Jul-2006

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/28746

Place: 대한민국
Korea chamber of commerce & industry

Conference Date: 2006-07-12 ~ 2006-07-15

Conference Name: 2006 AMS/KAMS CPM Conference

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Appears in Collections: College of the Social Science > Department of Advertising and Public Relations > 2. Conference Papers

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Choi, Yung Kyun: College of the Social Science (Department of Advertising and Public Relations)

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