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Antecedents of mobile advertising value and attitude in Korea: an implication from cultural perspectires
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2024-10-30T01:20:31Z | - |
| dc.date.available | 2024-10-30T01:20:31Z | - |
| dc.date.issued | 2006-07-12 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/28746 | - |
| dc.title | Antecedents of mobile advertising value and attitude in Korea: an implication from cultural perspectires | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2006 AMS/KAMS CPM Conference | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | Korea chamber of commerce & industry | - |
| dc.citation.conferenceDate | 2006-07-12 ~ 2006-07-15 | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)