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확장제품의 제조난이도,모브랜드-확장제품간 유사성,자기조절초점이 브랜드확장평가에 미치는 상호작용효과
- Authors
- 여준상
- Issue Date
- 4-Nov-2006
- Place
- 대한민국
울산대학교
- Conference Date
- 2006-11-04
- Conference Name
- 2006년 한국소비문화학회 추계학술발표대회
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)