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확장제품의 제조난이도,모브랜드-확장제품간 유사성,자기조절초점이 브랜드확장평가에 미치는 상호작용효과
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 여준상 | - |
| dc.date.accessioned | 2024-10-30T01:18:00Z | - |
| dc.date.available | 2024-10-30T01:18:00Z | - |
| dc.date.issued | 2006-11-04 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/28678 | - |
| dc.title | 확장제품의 제조난이도,모브랜드-확장제품간 유사성,자기조절초점이 브랜드확장평가에 미치는 상호작용효과 | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2006년 한국소비문화학회 추계학술발표대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 울산대학교 | - |
| dc.citation.conferenceDate | 2006-11-04 | - |
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)