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Why do Easterners perceive higher brand extension fit than Westerners? An Accessibility-Diagnosticity Perspective
- Authors
- 전승우
- Issue Date
- 14-Oct-2006
- Place
- 대한민국
고려대학교 LG-POSCO 경영관
- Conference Date
- 2006-10-14
- Conference Name
- 한국소비자학회 2006년 추계학술대회
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Related Researcher
- Chun, Seung Woo
- Dongguk Business School (Department of Business Administration)