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Why do Easterners perceive higher brand extension fit than Westerners? An Accessibility-Diagnosticity Perspective
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 전승우 | - |
| dc.date.accessioned | 2024-10-30T01:17:32Z | - |
| dc.date.available | 2024-10-30T01:17:32Z | - |
| dc.date.issued | 2006-10-14 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/28496 | - |
| dc.title | Why do Easterners perceive higher brand extension fit than Westerners? An Accessibility-Diagnosticity Perspective | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 한국소비자학회 2006년 추계학술대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 고려대학교 LG-POSCO 경영관 | - |
| dc.citation.conferenceDate | 2006-10-14 | - |
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Related Researcher
- Chun, Seung Woo
- Dongguk Business School (Department of Business Administration)