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조절초점과 제품유형이 비교광고에 대한 소비자반응에 미치는 영향
- Authors
- 여준상
- Issue Date
- 12-May-2007
- Place
- 대한민국
고려대
- Conference Date
- 2007-05-12
- Conference Name
- 2007년 한국소비자학회 춘계학술대회
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)