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조절초점과 제품유형이 비교광고에 대한 소비자반응에 미치는 영향
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 여준상 | - |
| dc.date.accessioned | 2024-10-30T01:15:56Z | - |
| dc.date.available | 2024-10-30T01:15:56Z | - |
| dc.date.issued | 2007-05-12 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/28362 | - |
| dc.title | 조절초점과 제품유형이 비교광고에 대한 소비자반응에 미치는 영향 | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2007년 한국소비자학회 춘계학술대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 고려대 | - |
| dc.citation.conferenceDate | 2007-05-12 | - |
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)