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A Study on Video Content Application Based on Mobile Device Platform in ChinaA Study on Video Content Application Based on Mobile Device Platform in China

Other Titles
A Study on Video Content Application Based on Mobile Device Platform in China
Authors
스위정진헌
Issue Date
Oct-2019
Publisher
한국디지털정책학회
Keywords
China; Video Content; Mobile Platform; Application; PGC; UGC; 중국; 동영상 콘텐츠; 미디어 플랫폼; 앱; PGC; UGC
Citation
디지털융복합연구, v.17, no.10, pp 433 - 438
Pages
6
Indexed
KCI
Journal Title
디지털융복합연구
Volume
17
Number
10
Start Page
433
End Page
438
URI
https://scholarworks.dongguk.edu/handle/sw.dongguk/16835
DOI
10.14400/JDC.2019.17.10.433
ISSN
2713-6434
2713-6442
Abstract
In this paper, the write analysis the application of basic video content of Mobil Device Platform in China and studies the future development scheme. According to the survey, as of 2019, 78% of Chinese total population is the Internet service users and application software users. Mobile Device Platform is independently developed to provide video content application services, which already have 640 million video application users from 2013 to the present. 65% of users install and use more than two video content applications. In China TikTok, Kuai Shou, MeiPai and other video content applications, not only can easily achieve simple user interface and users can directly shoot video content. These production functions is different from YouTube, a famous video platform in the United States. In the video platform market, the core competitiveness is content creation. In the future, the integration of video content of VR, AR and other video projects will expecte to further activate the video platform market.
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