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WHEN WORDS SPEAK LOUDER THAN PICTURES: TEH EFFECTS OF PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY ON ADVERTISIGN PERSUASIVENESS
- Authors
- 최영균
- Issue Date
- 21-Apr-2018
- Place
- 대한민국
- Conference Date
- 2018-04-20 ~ 2018-04-22
- Conference Name
- 2018 INTERNATIONAL CONFERENCE OF ASIAN MARKETING ASSOCIATION
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)