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WHEN WORDS SPEAK LOUDER THAN PICTURES: TEH EFFECTS OF PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY ON ADVERTISIGN PERSUASIVENESS
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 최영균 | - |
| dc.date.accessioned | 2023-05-11T20:41:01Z | - |
| dc.date.available | 2023-05-11T20:41:01Z | - |
| dc.date.issued | 2018-04-21 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/14647 | - |
| dc.title | WHEN WORDS SPEAK LOUDER THAN PICTURES: TEH EFFECTS OF PSYCHOLOGICAL DISTANCE AND PRODUCT PURCHASE FREQUENCY ON ADVERTISIGN PERSUASIVENESS | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2018 INTERNATIONAL CONFERENCE OF ASIAN MARKETING ASSOCIATION | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferenceDate | 2018-04-20 ~ 2018-04-22 | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)