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소비자는 왜 언행불일치하는 소비를 할까?중국 소비자의 윤리적 소비 행위에 관한 연구 : 롯데 불매운동을 예로 들어
- Authors
- 김효규
- Issue Date
- 18-May-2018
- Place
- 대한민국
- Conference Date
- 2018-05-18
- Conference Name
- 한국광고홍보학회 2018 봄철 정기학술대회
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Related Researcher
- Kim, Hyo Gyoo
- College of the Social Science (Department of Advertising and Public Relations)