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공유형 숙박서비스의 제품 특성, 플랫폼 특성, 호스트 특성이 태도와 이용의도에 미치는 영향
- Authors
- 강우성
- Issue Date
- 27-Oct-2018
- Place
- 대한민국
동국대학교
- Conference Date
- 2018-10-27
- Conference Name
- 2018 추계통합 마케팅 학술대회
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Related Researcher
- Kang, Woo Seong
- Dongguk Business School (Department of Business Administration)