The Impact of TV advertising on viral: analysis using real-time ad ratings

김효규

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The Impact of TV advertising on viral: analysis using real-time ad ratings

Authors: 김효규

Issue Date: 13-Jul-2019

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/13453

Place: 프랑스
RSCP Europe

Conference Date: 2019-07-07 ~ 2019-07-13

Conference Name: 2019 Global Fashion Managent Conference

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Appears in Collections: College of the Social Science > Department of Advertising and Public Relations > 2. Conference Papers

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Kim, Hyo Gyoo: College of the Social Science (Department of Advertising and Public Relations)

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